How did we get here?

colorado 1996
Hopeful brewer, ca. 1996

My name is Alex Troncoso, or Alejandro for those who know me well.  I wanted to be a brewer since I was 18 years old and finally achieved this feat at the age of 29.  After graduating as a chemical engineer I had numerous jobs I disliked, did hundreds of homebrews, enrolled myself in a Graduate Certificate of Brewing, joined the Institute of Brewing and Distilling, completed my Diploma in Brewing, and over the years probably got rejected for something like 20 or 30 jobs in the brewing industry.


I finally got my break at the age of 29, after seven years of continually applying for brewing jobs, and being rejected for all except this one, at a small brewery in Melbourne called Stockade.  Unfortunately they had me making cream liqueur most of the time, a perfect way to kill the motivation of a guy, who after seven years of rejection, finally got a job in a “brewery”.  On a side note, this brewery eventually went out of business. On a weird note, we once brewed a beer for the infamous Aussie criminal Mark “Chopper” Read.  Google him if you don’t know him.  I guess one of the more bizarre collaborations of my brewing career.

After six months at the abovementioned brewery, I applied for a job with Little Creatures Brewing in Fremantle, Western Australia.  Whilst I was lucky to get this job, it was a big gamble for my partner Annie and myself: I had to take a significant pay cut after already taking a pay cut to get my first job in brewing, for the most part (as it was a junior position) we had to fund our own relocation and we would now be living 3,500km away from our friends and family.

Little Creatures was an amazing experience and a unique training ground as not everyone gets the chance to work in a former crocodile farm on a beautiful harbour. The hop back in the brewhouse, the precision bottle conditioning and the unwavering insistence for quality was demanding.  For the first few years I worked long weeks with the rest of the brewers: 12 hrs+ a day, normally five to six days a week, but it was a labour of love as for the first time I was learning whilst making something in which I truly believed.  I worked for Little Creatures from 2004 to 2012 and during that time we went from ca. 10,000HL per annum up to around 100,000HL per annum.

Little Creatures fermentation cellar, ca. 2008.

They certainly weren’t easy years and we certainly had our casualties along the way as that level of growth and intensity is not for everyone.  Eventually we were fully bought by Kirin in 2012 (they always had a 30-odd percent shareholding) and we decided to make a move to London…

During my time at Camden Town Brewery I started wondering what my long-term future in this industry would look like.  Was a life in London for us, or do we belong somewhere else?  What would my ideal brewery look like if I could build it?  What would our ideal company look like if we could make it?  What is important to us?  Can we make something special if we believe in ourselves?  Will we be able to leave a legacy behind one day, giving something back to the industry we love, that has been so good to us?

All of these questions, and our collective history, have led us to Bristol and the formation of Lost and Grounded Brewers:

  • Lost: unable to find one’s way; not knowing one’s whereabouts.
  • Grounded: a person who is sensible and has a good understanding of what is really important in life.

Our aim is to make a humble and inclusive brewery, to try and make the best beer we can, and to never forget, that wherever we end up, to always remember what is important and what has gotten us here.

Belgium nov 2013
Brewing in West Flanders, 2013

7 thoughts on “How did we get here?

  1. I am sure you will do a cracking job! At this point in time we need more people like you setting up, who genuinely love beer and are not just in it for the cash or just because it’s trendy.

    Best of luck and keep brewing fantastic beers!


  2. Forwards in All Directions! Very excited for you both and for the beer appreciating world in general. !Adelante companeros, la futura de la cervesa fina es suyo!

  3. Great read Alex!!! I glad your dream is turning into reality!!! Creatures was a great for 12 hr days 7 hrs pay!!!!

  4. My name is Maria Solovieva, I am proprietor of The old drum inn and pub ( the one and only in the world with This name!) in Petersfielf, Hampshire! We are proudly serving Keller pils and I must say, the beer is fantastic and very exclusive! Your story , Alex, is very motivating and gives courage to many people to believe that not everything is possible but if you strongly believe in you —you will find your grounds! We are longing next weekend No rest for the Dancers and we are looking forward to it! Thank you!

    1. Thanks Maria! We are glad you are loving Keller Pils and hope you enjoy No Rest for Dancers! Cheers!

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